E commerce Web Design,Design a E commerce

By Daljeet Sidhu

In spite of the progress seen in the e-commerce industry, in terms of market share, resilience during recession, and a mature customer base, e-commerce marketing is still not considered the cornerstone of a business's marketing effort. Businesses acknowledge that an e-commerce website is a vital component that gives them a competitive edge, but that's it. This thinking must change for e-commerce to receive its due share of the marketing budget, and for companies to capitalize on the e-commerce website audience.

Investing in the future internet market

Internet audiences have evolved in the past years. Tech-savvy youngsters are not the only people using the internet. Middle-aged men and women spend a number of hours browsing the internet every day. In fact, an increasing number of people across all ages, genders and socio-economic backgrounds are turning to e-commerce websites today. Businesses perceive this change and consequently growth in spending on internet advertising has outpaced growth in spending on other media.

Though there has been some decline in internet advertising in the past one to two years, it is nothing compared to the drastic revenue decline experienced by televisions, newspaper and radio advertising. Businesses should look at the future prospects of the internet market rather than the past, and allocate their budget accordingly.

Refining e-commerce websites for the audience

An e-commerce website's audience encompasses people from all sections of society, and even across geographies. Businesses should fine tune the e-commerce website to better serve its targeted audience. Businesses can develop an effective e-commerce website by:

Collecting information of the website visitors

Collecting information about visitors on the website is not a one-time job. E-commerce developers should collect details of visitors, such as age, gender, hobbies, income on a regular basis.

Making the e-commerce website design connect with customers

Website designers are usually tech-savvy young people and this reflects in the website design. However, the target audience may not have the same expertise as the designers. Customers will come back to the e-commerce website only if they have a good shopping experience. Therefore, the website design should:

• be customer friendly in features and functions
• include appropriate content that attracts the audience's interest
• showcase the website's product mix effectively

Develop different websites for different target audiences

A business may have more than one product line and different sets of target audiences. Businesses should consider developing separate e-commerce websites for each target audience so that the web design of each is in tune with the demographics of that customer segment. This way, the right audience can immediately identify with the e-commerce website.

Building marketing budgets from scratch

The shaking economy has lead to many experimentation and innovations in marketing strategies. Marketing budgets that only include cyclic incremental changes are inadequate for businesses to optimize on the more effective prevailing marketing practices. It makes more sense to build the budget from scratch, allocating more funds for marketing in media that show more promise in the current times.

Internet audiences are expanding and e-commerce businesses should take timely steps to make the most of this business opportunity. They should review their e-commerce development tactics to ensure their website appeals to a wide range of customers.

Daljeet Sidhu is at TradeSeam. Read Website design blog. Compare Web designers.

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